The budding entrepreneurs in Year 11 Business Studies have benefited from the experience and knowledge of industry experts in Marketing and Finance this term.
As the students are preparing their plans for their business ideas, Jane Hillsdon, Chief Marketing Officer at Birdon Group and author of “How to Do Marketing”, guided the students through identifying their target market and gathering primary data through market research. The students will utilise this research to inform their marketing strategies.
Trudi Hosking, a Chartered Accountant with an impressive international finance career and Financial Controller at John Oxley Motors, assisted students in calculating their projected break-even points and shared the magic of Excel spreadsheets. The students are working through their start-up, fixed and variable costs, realising the significance of these on their break-even analysis and profit forecasts.
Thank you to Jane and Trudi for sharing their time and expertise to assist the students with their business plans.